If you are interested in the world of family business own a family business or are someone who is considering following in their parents footsteps in the family business this interview is a great read. 

It is fascinating to hear Jake's views on taking on such a hugely successful business and the process that is being followed to ensure that it is a success. 

Great to hear his views on why he built his own business before it was eventually bought by Dyson, and to hear the governance structures in place such as a family assembly. 

Jake's brother is also on the board and he has a team of designers that understand the values and standards required to maintain Dyson's reputation once his father takes a step back.